Analyzing, Creating, Building
Description: The Marketing Management pathway of study will prepare you for a career through developing a range of skills and abilities in a corporation. The primary duty of marketing managers in a corporation is to increase sales and profitability through market analytics and this program of study prepares students to do this through standards in market segmentation, market research, and an in-depth look at all the facets of marketing. Students have the option of three areas of specialization – advertising and public relations, retail operations, or event planning and management – for their capstone course, all of which lead to great career options in Tennessee or nationwide.
Potential Careers: Possible careers include retail salespersons, retail supervisors, and sales, advertising, and marketing managers.
CTE Specific Annual Activities and Clubs: DECA, Manage Warrior Free Bookstore Inventory Create Content for School Instagram Account, Producing and Editing Commercials, Design products for Warrior Clothing Store, Collect and Curate Content for Memory Book, Manage Sales and Distribution of Memory Book
Early Post-Secondary Opportunity: Dual Credit Personal Finance and Dual Credit Marketing (Nashville State Community College)
CTE Classes you will Take:
10th grade: Marketing I
11th grade: Marketing II
12th grade: Advertising & Sales